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Course Name :SEO Marketing

Duration : 2 Months

Eligibility : 10th / +2 / Diploma / Any Degree

Syllabus

Module 1: Digital Marketing Fundamentals

• Introduction to Digital Marketing

• Evolution of Marketing (Traditional vs Digital)

• How Websites Function (Frontend & Backend Basics)

• Basics of Search Engines

• How Search Engines Works?

• Digital Marketing Opportunities & Career Scope

• Overview of Digital Channels

Module 2: SEO Foundations

• Introduction to SEO & Its Importance

• Types of SEO (On-page, Off-page, Technical)

• How SEO Works in Real-world Scenarios

• Understanding SERP (Search Engine Results Page)

• Benefits of SEO for Businesses

• Competitor Analysis Basics

Module 3: Website Audit & Keyword Research

• Complete Website Audit Process

• SEO Audit Tools & Techniques

• Keyword Research Fundamentals

• Search Intent Analysis (Informational, Transactional, etc.)

• Long-tail vs Short-tail Keywords

• Competitor Keyword Analysis

Module 4: On-Page SEO Optimization

• Title Tags & Meta Descriptions

• URL Structure & Optimization

• Header Tags (H1–H6)

• Image Optimization (Alt Tags, Compression)

• Internal Linking Strategy

• SEO-Friendly Content Writing

• Content Optimization for Featured Snippets

Module 5: Technical SEO

• Website Speed Optimization

• Mobile-Friendly Optimization

• XML Sitemap & Robots.txt

• Structured Data & Schema Markup

Module 6: Off-Page SEO & Link Building

• Introduction to Off-Page SEO

• Backlink Fundamentals

• Link Building Strategies (Guest Posting, Outreach, etc.)

• Social Signals & Brand Mentions

• Directory Submissions & Citations

• Avoiding Black Hat SEO Techniques

Module 7: SEO Tools & Analytics

• Introduction to Web Analytics

• Understanding Key SEO Metrics

• Google Analytics Setup & Navigation

• Google Search Console Usage

• Google Tag Manager Basics

• SEO Reporting & Dashboard Creation