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Course Name : Social Media Marketing

Duration : 2 Months

Eligibility : 10th / +2 / Diploma / Any Degree

Syllabus

Module 1: Digital Marketing Foundations

• Introduction to Digital Marketing Ecosystem

• Evolution of Traditional to Digital Marketing

• Understanding Websites & Landing Pages

• Basics of Search Engines

• How Search Engines Rank Content

• Customer Journey in Digital Space

• Overview of Digital Marketing Channels

Module 2: Content & Social Media Strategy

• Introduction to Social Media Marketing

• Identifying Target Audience & Buyer Personas

• Content Planning & Content Calendar

• Storytelling for Social Media

• Platform-wise Content Strategy (Visual, Video, Text)

• Brand Positioning on Social Media

Module 3: Social Media Platforms

• Overview of Major Platforms (Facebook, Instagram, LinkedIn, YouTube)

• Setting Up Business Profiles

• Facebook & Instagram Business Manager

• LinkedIn for B2B Marketing

• YouTube Channel Optimization

• Social Media Algorithms Explained

Module 4: Organic Growth Techniques

• Building Engagement & Community

• Hashtag Strategy & Trends

• User-Generated Content (UGC)

• Social Media Automation Tools

• Content Distribution Strategies

Module 5: Paid Social Media Advertising

• Introduction to Paid Ads vs Organic Reach

• Ad Objectives & Campaign Planning

• Audience Targeting (Demographics, Interests, Behavior)

• Ad Formats (Carousel, Video, Stories, Reels Ads)

• Budget Planning & Bidding Strategies

Module 6: Local SEO & Online Presence

• Importance of Local SEO

• Google Business Profile Setup & Optimization

• Local Listings & Citations (NAP Consistency)

• Google Maps Optimization

• Managing Reviews & Ratings

• Local Content Strategy